Bentley Zionsville is now Albers Motorcars
Bentley Zionsville will no longer be the Bentley Franchise dealer for central Indiana. As many of you may know, our business was started in 1963 as a service and parts point for Rolls-Royce and Bentley Cars. In 1969 we became Albers Rolls-Royce, Indiana’s sole franchise dealer for Rolls-Royce and Bentley cars and we continued to represent both brands as a small boutique dealership until the brands split in 2003. At that time, we were forced to choose to represent only one of the brands as our facilities could not accommodate the demands of both manufacturers and we changed our name to Bentley Zionsville. Up until that time, small boutique Rolls-Royce and Bentley dealerships were not unusual and were even encouraged.
In 2004, the new owners of Bentley, VW Group, made it clear that the future of small boutique dealerships such as ours was going to eventually come to an end due to the ambitious plans they had for the brand. As time passed, the increasing demands being made by the manufacturer made it clear that we could not continue to operate as a small boutique operation. Contemplating our future, we felt that the small central Indiana ultra-luxury market and the rapidly changing auto retail business did not warrant the large investment we would have to make to continue as a franchise dealer. In 2021, we were approached by a large pre-owned auto retailer who expressed interest in representing the Bentley brand and we came to an agreement that would end our long history as a franchise dealer after over 52 years.
Going forward, as Albers Motorcars, we will continue to offer independent service and parts for Bentley cars over 10 years old as well as Crewe built Rolls-Royce cars (up to 2002 model year). In returning to our roots, offering parts and service as our founder did when we started over 57 years ago, we eagerly look forward to keeping the Albers name synonymous with Crewe built Rolls-Royce and Bentley cars. We will continue to be one of the country’s largest suppliers of OEM parts while offering a wide selection of quality reproduction parts when OEM is not available as well as a vast number of no longer available items accumulated over the last 57 years.
You’ll be pleased to know that although our name has changed, the same knowledgeable staff and the Albers family are here to serve you. We look forward to continuing to provide for your needs in the future.